Living Heritage:  Exhibition and Jazz Concert – IMMERSED

Nearly a month after the official announcement of its Living Heritage project, GG Corporation continues its mission to celebrate the refined values of Vietnamese culture and spirit through two signature events: the “Living Heritage – Legacy for the Future” Exhibition and the Jazz Concert – IMMERSED, both taking place on November 15, 2025, at GEM Center, Ho Chi Minh City. Together, these events represent the intersection of intellect, art, and emotion – offering audiences a multi-sensory journey into creativity, humanity, and heritage.

Living Heritage Exhibition: Where Heritage Speaks Through Art

From 10:00 AM to 6:00 PM on November 15, the Living Heritage Exhibition will open to the public at Level 3, GEM Center, presenting an immersive showcase of art, calligraphy, and multimedia installations that retrace the life journeys, philosophies, and inspirations of globally influential Vietnamese figures across diverse fields such as medicine, finance, art, and culture.

Invaluable Living Values Transmitted to Future Generations

With an unwavering mission to honor and perpetuate the authentic living values of the Vietnamese people worldwide, GG Corporation proudly introduces the Living Heritage project. This initiative serves as a profound bridge connecting the lived experiences, intellectual insights, and deep humanistic perspectives of previous generations, ensuring their continuity and transmission to those yet to come.

The project will unfold as a multifaceted digital and cultural platform, comprising:

The website www.livingheritage.vn – a self-directed learning ecosystem dedicated to creating high-quality spaces for the “soul,” guiding individuals toward inspiring stories and globally influential figures.

An annual digital publication series titled “Living Heritage”, beginning with Volume 1: “The Universal Within”, scheduled for release at the inaugural Living Heritage event on November 15, 2025, in Ho Chi Minh City, with worldwide distribution through Amazon.

Annual international-caliber artistic events – launching with the International Jazz Concert- IMMERSED, featuring world-class musicians and grounded in the philosophy of Edutainment, thereby crafting a musical space imbued with profound educational and transformative impact.

The upcoming event will also mark the launch of the Living Heritage Foundation, dedicated to supporting and advancing initiatives in culture, education, and healthcare. Its first program, organized in collaboration with Thanh Niên Newspaper, is the Nguyen Thai Binh Scholarship for Flood-Affected Students, providing VND 500 million in financial aid to help students in Central Vietnam rebuild their lives after natural disasters. In addition, a series of art and heritage development initiatives will be announced at the exhibition’s opening press conference, furthering the Foundation’s mission to foster creativity and safeguard Vietnam’s cultural legacy.

(From L) Fashion designer Tom Trandt; Luu Bao Huong, chairwoman of GG Corporation and head of the organizing committee; singer Thanh Lam; and Pham Hoang Nam, general director of the Immersed concert

The exhibition also marks the debut of “The Universal Within – Vũ trụ của TÂM” (Volume I) – the inaugural edition of GG Corporation’s annual e-book series. This publication features ten distinguished Vietnamese figures from around the world, representing the intellect, resilience, and creative spirit of the Vietnamese people. It portrays their journeys of inner discovery – where compassion, mindfulness, and emotional intelligence form the foundation for lasting success and happiness. Among the personalities featured in this first edition are:

Assoc. Prof. – PhD – Doctor Phan Toan Thang – a globally recognized scientist in regenerative medicine, known as the first to develop the technology for extracting stem cells from the umbilical cord membrane, with patents granted in over 80 countries. Widely known as “the scientist who turns trash into gold,” he transforms discarded materials into scientific breakthroughs that serve humanity.

Sir Niels Lan Doky (Đỗ Kỳ Lân) – the world-renowned Vietnamese-Danish “Knight of Jazz,” knighted by Her Majesty the Queen of Denmark for his outstanding contributions to international music. With over 46 albums and hundreds of performances at prestigious venues such as the Royal Albert Hall and Carnegie Hall, he epitomizes the spirit of creative freedom and artistic excellence.

Madame Nguyễn Thị Xuân Phượng – filmmaker, war correspondent, painter, and author, aged 96, a living embodiment of being “young at heart.” With nearly eight decades of dedication, she continues to create and inspire through her energy, compassion, and unwavering love for life. She was awarded the Chevalier de la Légion d’Honneur by France (2011) and named among the BBC 100 Women of the Year in 2024.

The bilingual English–Vietnamese edition will be distributed globally via Amazon and will be available on the official website www.livingheritage.vn.

A special highlight of this year’s exhibition is a treasured calligraphy piece by the late Zen Master Thich Nhat Hanh, inscribed with the two Chinese characters “An Trú” (“Peaceful Presence”). This serene expression of mindfulness and inner stillness perfectly embodies the spirit of Living Heritage. The piece, from the private collection of Ngô Art Gallery, will be displayed publicly for the first time as a reminder of the power of tranquility and the enduring value of mindfulness in contemporary life.

Visitors will also experience live music performed on the legendary C. Bechstein piano, along with the “The Universal Within” Aromatherapy Collection and the “Living Heritage” Lifestyle Series – creative works that unite art, philosophy, and the modern wellbeing spirit. The exhibition is open free of charge, inviting the public to reflect upon and share in the timeless values of Vietnamese heritage.

Alongside its artistic direction, the stage design of Jazz Concert – IMMERSED is also inspired by the concept of “Organic Flow”, featuring an intimate setting limited to 500 seats.

Jazz Concert – IMMERSED: A Journey of Emotion and Cultural Dialogue

At 7:00 PM on the same day, the Jazz Concert – IMMERSED will take place at GEM Center, Ho Chi Minh City. The concert features world-renowned jazz pianist Sir Niels Lan Doky, a Danish Knight hailed by Swing Journal as “the most gifted pianist of his generation.” He will share the stage with internationally acclaimed musicians Felix Pastorius (bass) and Jonas Johansen (drums), alongside some of Vietnam’s most celebrated performers, including People’s Artist Thanh Lam, singer Hà Trần, saxophonist Quyền Thiện Đắc, People’s Artist Hoàng Anh, and musician Hồ Hoài Anh. The concert is meticulously produced and staged by an exceptional creative team led by General Director Pham Hoang Nam, Music Director Quoc Trung, and Fashion Designer Tom Trandt, delivering an inspired convergence of international jazz mastery and the contemporary soul of Vietnamese music.

More than just a concert, IMMERSED is a multi-sensory journey, meticulously crafted in every detail – from sound design to spatial experience. The stage is equipped with the L2D sound system by L-Acoustics, a world-leading brand in premium professional audio engineering.

Through the synergy of refined stage design, international-standard sound, and exceptional performances, Jazz Concert – IMMERSED promises to deliver an unforgettable artistic experience – where music, space, and emotion merge into a singular “organic flow” that embodies the Living Heritage philosophy.

Attendees will not only witness a world-class musical experience but also become part of the Living Heritage journey - where each individual contributes to preserving and spreading the spirit of modern Vietnamese heritage: a life of sophistication, compassion, and sustainability.

More information is available via the Living Heritage Facebook page and www.immersed.vn.

By Van Luong, Vietnam Business Forum